Social Media Tools

Posted: April 27, 2014 in Marketing and Films
Tags: , , , , , ,

Here are some useful social media tools to help you get more out of your marketing.

addvocate-logo

Addvocate: This useful tool solves the social media problem of having to decentralize your messengers. Often, the collective employees within a company have more social connections than the company does for its official social media pages. As a result, companies need to find convenient ways to ask employees to occasionally share company information on their personal accounts. Through Addvocate, employees install a browser plugin which enables them to receive content recommendations from a centralized marketing team, while also enabling them to recommend content to the marketing team and fellow co-workers. The marketing team then receives detailed statistics showing which employees share content on social media, how many clicks, and engagement actions each employee generates and more. Within the film industry, writing and creative teams can use this as a platform to help brainstorm ideas. Casting and location scouts can also communicate and track ideas of who to cast as well as budgets for potential shoot locations. Addvocate is really easy to use and very user-friendly. It’s also just a few dollars per month, so it can serve as a great social media tool that improves teamwork within the company.

komfo_logo

Komfo: This is a great free Facebook page analytics tool. Komfo provides analysis with additional help to allow you to analyze your Facebook content based on several analytics such as:

  • Fan penetration: A figure that shows what percentage of your fans you’re reaching with each post. This will let you see an average from your last 30 days’ post .When promoting a film, this is extremely useful as you want to reach your intended market. Films have official Facebook pages to promote their releases, so this is a great way to analyze your target market.
  • Viral Amplification: This analytic allows you to know the viral reach of each of your posts as compared to its organic reach. Can be extremely useful to see what kind of word of mouth a film is getting.
  • CTR: This is a click-through ratio for each post as a percentage of how many people saw the post
  • Spam Score: An unfortunate part of social media is that there is always some amount of negative feedback. Discussions about films on the internet can become extremely emotionally heated and confrontational. Some users may be unhappy with a studio’s choice of actor for an upcoming super-hero movie. Well, this analytic conveniently shows the ratio of negative feedback as a percentage of total clicks.

Komfo also includes a tool called “People Talking About This,” which are called “Stories,” as well as overall Reach. Without Facebook authorization, there is also the ability to send an email allowing others access to your report online. This makes the tool extremely useful for large teams such as film production and marketing teams.

At the end of each of my posts, I will attach a link to a trailer for a film I either recently watched or would like to watch soon. Here is one for a film I really look forward to watching titled “Locke.”

Advertisements
Comments
  1. Greg L says:

    Very nice.

  2. Paula Burke says:

    I am a big fan of movies and entertainment too. Both of these social media tools are really interesting. By offering a collaborative platform like Addvocate you are raising creative spirit and building a strong synergy among employees. In the leisure and entertainment industry it can get very cost prohibitive and any computer plugin that is inexpensive is a great value added. I have never heard of Komfo and learning what impacts your Facebook is so worthwhile. The film industry is really competitive and getting the right media coverage is paramount to box office revenue. Social media is a great strategy to promote movies. Thanks for the trailer that is a great way to end a blog dedicated to entertainment. I look forward to your next posting. Paula

    • Paula,
      Thank you for the kind words. I hope my future posts do not disappoint. I plan on posting more than what is required for class, as it’s something I have wanted to do for a while. The social media class just gave me a reason to get it going. Thanks again.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s