Blogs, bulletin boards, forums, and chat rooms have been around since the inception of the internet. Essentially, some form of social networking has been here as long as the internet has. It just keeps changing. Classmates.com, icq, Geocities, and AIM were cool in the mid-1990s, but so were a lot of other things. Through the end of the 90s and early 2000s, sites like Sixdegrees, Friendster, and Livejournal became the preferred social networking sites. For a few years after its 2003 launch, Myspace was the place to be for social networking with friends. It mimicked the more popular features of Friendster and gained significant traction among teens and young adults. The number of Myspace users peaked at 75.9 million in December 2008, eight months after being overtaken by Facebook in worldwide users.
The social media landscape continues to evolve. Just look at Facebook was when it began and what it is now. Originally limited to Harvard students, then college students, Facebook is now open to members age 13 and older with a valid email address. Since Facebook expanded beyond college students in 2006, it has grown to a site that now has 829 million daily users. The social networking site totals 1.32 billion monthly active users and 1.07 billion mobile monthly users. As social media has grown, so has the use of smartphones, tablets, and other mobile devices that make keeping in touch with your social network extremely easy, no matter where you go. Smartphone penetration is growing, with over two-thirds of mobile subscribers in the U.S. them.
Ten years ago, those numbers were probably hard to imagine, even for the most advanced internet marketing. Society has become extremely reliable on instant gratification. The access of having everything in an instant is a necessity for most people. This relates to their social networking needs as well as overall engagement. Being aware of these trends benefits companies looking to remain engaged with what consumers want. Brands and companies will continue to implement social networking into advertising plans, as will film studios when promoting releases. Besides using social media to promote films, studios also implement current social media trends in films. As social networking continues to evolve with society and technology, it will be interesting to see its use in future film releases as well. Almost everyone is familiar with the film “The Social Network,” but this post features other prominent highlights of social media in films.
For this week’s trailer, “Boyhood” is featured. I plan on seeing this film very soon. It took over twelve years to make, as it followed the main character from age 5 to age 18. Just as it’s been intriguing to watch social networking evolve, it will be extremely intriguing to watch this person evolve throughout the film. It looks like an amazing piece of filmmaking by director Richard Linklater.
Nielsen. (2014, February 22). How smartphones are changing consumers’ daily routines around the globe. Retrieved from http://www.nielsen.com/content/corporate/us/en/insights/news/2014/how-smartphones-are-changing-consumers-daily-routines-around-the-globe.html
Smith, C. (2013, October 06). By the numbers: 13 myspace stats and facts then and now. Retrieved from http://expandedramblings.com/index.php/myspace-stats-then-now/
Smith, C. (2014, August 22). 155 amazing facebook user & demographic statistics. Retrieved from http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/