Posts Tagged ‘Facebook’

Blogs, bulletin boards, forums, and chat rooms have been around since the inception of the internet. Essentially, some form of social networking has been here as long as the internet has. It just keeps changing. Classmates.com, icq, Geocities, and AIM were cool in the mid-1990s, but so were a lot of other things. Through the end of the 90s and early 2000s, sites like Sixdegrees, Friendster, and Livejournal became the preferred social networking sites. For a few years after its 2003 launch, Myspace was the place to be for social networking with friends. It mimicked the more popular features of Friendster and gained significant traction among teens and young adults. The number of Myspace users peaked at 75.9 million in December 2008, eight months after being overtaken by Facebook in worldwide users.

"Hackers" featured characters who relied on the internet to gain information about people.

“Hackers” featured characters who relied on the internet as part of a corporate extortion conspiracy.

The social media landscape continues to evolve. Just look at Facebook was when it began and what it is now. Originally limited to Harvard students, then college students, Facebook is now open to members age 13 and older with a valid email address. Since Facebook expanded beyond college students in 2006, it has grown to a site that now has 829 million daily users. The social networking site totals 1.32 billion monthly active users and 1.07 billion mobile monthly users. As social media has grown, so has the use of smartphones, tablets, and other mobile devices that make keeping in touch with your social network extremely easy, no matter where you go.  Smartphone penetration is growing, with over two-thirds of mobile subscribers in the U.S. them.

Ten years ago, those numbers were probably hard to imagine, even for the most advanced internet marketing. Society has become extremely reliable on instant gratification. The access of having everything in an instant is a necessity for most people. This relates to their social networking needs as well as overall engagement. Being aware of these trends benefits companies looking to remain engaged with what consumers want. Brands and companies will continue to implement social networking into advertising plans, as will film studios when promoting releases. Besides using social media to promote films, studios also implement current social media trends in films. As social networking continues to evolve with society and technology, it will be interesting to see its use in future film releases as well. Almost everyone is familiar with the film “The Social Network,” but this post features other prominent highlights of social media in films.

Released in 2012, "Disconnect" featured Facebook and social networking bullying.

Released in 2012, “Disconnect” featured Facebook and social networking bullying.

For this week’s trailer, “Boyhood” is featured. I plan on seeing this film very soon. It  took over twelve years to make, as it followed the main character from age 5 to age 18. Just as it’s been intriguing to watch social networking evolve, it will be extremely intriguing to watch this person evolve throughout the  film. It looks like an amazing piece of filmmaking by director Richard Linklater.

 

Sources

Nielsen. (2014, February 22). How smartphones are changing consumers’ daily routines around the globe. Retrieved from http://www.nielsen.com/content/corporate/us/en/insights/news/2014/how-smartphones-are-changing-consumers-daily-routines-around-the-globe.html

Smith, C. (2013, October 06). By the numbers: 13 myspace stats and facts then and now. Retrieved from http://expandedramblings.com/index.php/myspace-stats-then-now/

Smith, C. (2014, August 22). 155 amazing facebook user & demographic statistics. Retrieved from http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/

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Robocop 2014

Social media marketing can be tricky when promoting a film. It can be the source of bad buzz for a recently released film, preventing audiences from paying to watch certain movies. A few bad tweets or Facebook status updates can spread quickly, leading to unwanted negative attention for a film. There are also other risks in social media marketing campaigns. In addition to negative reviews and feedback, a social media campaign can simply be handled poorly by the marketing team. Using social media as a promotional tool can be great for business and really help promote the release of a big budget film. However, a plan needs to be in place of what’s going to be said and the marketing team needs to make sure the channels are put to use after they’re set up.

Memes can always help.

Humorous memes can always help a social media marketing campaign.

Sony Pictures recently released an updated version of the 1980s futuristic action movie and cult film “Robocop.” The film’s official website greets visitors with two clearly visible links to the Facebook and Twitter accounts for the new film. It makes sense for the marketing team to use the two most common social media platforms. What doesn’t make sense is how poorly they used these resources. With a February 7, 2014, release date I would think the social media pages would be all about posting pictures of premiere events and links to promotional appearances and interviews the cast did throughout the months leading to the official release date. Unfortunately, the most recent post on the official Facebook page was made on November 27th. Here’s what it looked like.

Posts like these get a muli-million dollar film's page a whopping 58 likes.

Posts like these get a muli-million dollar film’s page a whopping 58 likes.

It’s possible that the marketing team has focused more of their attention on the Twitter account and that’s why the Facebook page is so shoddy. Not every post can always be the most intriguing or attention grabbing for a big budget film, right?  Well, the Twitter account’s most recent post took place on January 24th. Again, with the release a couple of weeks away, it would make sense to post promotional appearances the cast has made. Videos could be posted that show the cast excited about the film, discussing why people need to go see the film, what’s different about this version, and why it’s worth paying for a ticket. Maybe engage with fans a little by asking them to tweet favorite lines and scenes from the original Robocop. Pictures from the premiere would be a great way to bring some excitement to the social media marketing, as well as promote the film. At least remind people when the film is coming out and where they can go see it with a link to showtimes and ticket buying services! That’s a no-brainer in marketing a film with social media, right? Well, here’s that most recent post.

RoboCop Tweet

 

I think that marketing teams for films should find audiences early and connect with audiences through social media. Engaging with the audience in creative and interactive ways will allow studios to grow a loyal following for films, as well as gain valuable feedback. From the aspect of a film lover, I believe that the information and data which is learned via social media should also be shared with creators of film.

When a film stars an actor such as Joel Kinnaman, well-known for playing Stephen Holder on AMC’s “The Killing,” the marketing campaign needs to capitalize on his potential.  I mean, look at the range of this likable Swedish actor:

For this week’s trailer, I will remain with a film that seems to appear to take place in the future and feature a theme of saving humanity. Christopher Nolan‘s upcoming film, “Interstellar,” looks amazing. Hans Zimmer has also done his score again, undoubtedly providing a thrilling soundtrack that will complement the film perfectly. In addition, it stars Matthew McConaughey, who I have recently changed my opinion on as a result of his work on “True Detective.” Hopefully, it will leave fans feeling like he did when he won his Best Actor Ocscar. Alright, alright, alright.

Here are some useful social media tools to help you get more out of your marketing.

addvocate-logo

Addvocate: This useful tool solves the social media problem of having to decentralize your messengers. Often, the collective employees within a company have more social connections than the company does for its official social media pages. As a result, companies need to find convenient ways to ask employees to occasionally share company information on their personal accounts. Through Addvocate, employees install a browser plugin which enables them to receive content recommendations from a centralized marketing team, while also enabling them to recommend content to the marketing team and fellow co-workers. The marketing team then receives detailed statistics showing which employees share content on social media, how many clicks, and engagement actions each employee generates and more. Within the film industry, writing and creative teams can use this as a platform to help brainstorm ideas. Casting and location scouts can also communicate and track ideas of who to cast as well as budgets for potential shoot locations. Addvocate is really easy to use and very user-friendly. It’s also just a few dollars per month, so it can serve as a great social media tool that improves teamwork within the company.

komfo_logo

Komfo: This is a great free Facebook page analytics tool. Komfo provides analysis with additional help to allow you to analyze your Facebook content based on several analytics such as:

  • Fan penetration: A figure that shows what percentage of your fans you’re reaching with each post. This will let you see an average from your last 30 days’ post .When promoting a film, this is extremely useful as you want to reach your intended market. Films have official Facebook pages to promote their releases, so this is a great way to analyze your target market.
  • Viral Amplification: This analytic allows you to know the viral reach of each of your posts as compared to its organic reach. Can be extremely useful to see what kind of word of mouth a film is getting.
  • CTR: This is a click-through ratio for each post as a percentage of how many people saw the post
  • Spam Score: An unfortunate part of social media is that there is always some amount of negative feedback. Discussions about films on the internet can become extremely emotionally heated and confrontational. Some users may be unhappy with a studio’s choice of actor for an upcoming super-hero movie. Well, this analytic conveniently shows the ratio of negative feedback as a percentage of total clicks.

Komfo also includes a tool called “People Talking About This,” which are called “Stories,” as well as overall Reach. Without Facebook authorization, there is also the ability to send an email allowing others access to your report online. This makes the tool extremely useful for large teams such as film production and marketing teams.

At the end of each of my posts, I will attach a link to a trailer for a film I either recently watched or would like to watch soon. Here is one for a film I really look forward to watching titled “Locke.”